Linguistics in Opera and Libretto

Introduction Opera is performed using theatrical scenes where the art involves a combination of singing and dramatization. This kind of text is referred to as the libretto. It was a very popular form of art in early Europe. Opera remains popular today in some quarters of the society. The art brings together singing, speaking as well as acting. All these activities are performed in an opera house which is specifically designed for such purposes (Kennedy 62).Advertising We will write a custom essay sample on Linguistics in Opera and Libretto specifically for you for only $16.05 $11/page Learn More Linguistic on the other hand is the exploration of human language and its origin, revolution as well as application of the language. The application encompasses the use of morphology, syntax as well as the phonology in the composition of words. The meaning of language has been explored by analyzing the meaning of other forms of art in the real world. This is with the view of understanding the origin of opera from different backgrounds. This means that opera can be analyzed from a linguistic perspective. The opera is characterized by features such as the stage, orchestra pit and an audience area among others. Some operas are designed to accommodate various aspects of linguistic analysis. This is especially so considering the fact that operas were very popular in England and other countries during the early centuries. A comprehensive analysis of linguistics in opera can be achieved by looking at the origins of this form of art. This is given the fact that linguistics in opera is influenced a great deal by the origins of this art. It is noted that the art originated in Italy towards the end of the 16th century. It later spread to other parts of the world especially in Europe. To date, the operatic terminologies in these countries are referred to as the libretto (MacNutt 101). This is an indication of linguistics in opera. The origins of opera are evident in today’s compositions where aspects of Italian language are incorporated. This is given the fact that most of them have retained the original Italian characteristics such as accent and others. Such aspects help in tracing the common origin of today’s opera performances as far as linguistics is concerned.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this paper, the author is going to look at the use of linguistics in opera. The author will make reference to librettos from operas in English from England and the United States of America. Examples of linguistic operas will be put into perspective in a chronological sequence. The aim here is to depict the link between the two fields of linguistics and opera. History and Origin of Opera from a Linguistic Perspective Before embarking on the critical analysis of the link between opera and linguistics, it is important to look at the history and origins of opera as a form of art. This will give the reader an idea of what opera is all about. It will also give the reader an idea of how contemporary opera differs from classical compositions and performances. The word opera is an Italian word implying â€Å"work† when translated. When loosely translated, opera involves the combination of â€Å"†¦Ã¢â‚¬ ¦.works from acting declamation in opera house stage† (Kennedy 75). Jacopo Peri is considered as the pioneer of this form of art. Dafne is actually a piece of work that was originally produced by Peri and it remains one of his most popular compositions. A group of Camerata found out that the entire opera was performed by the Greek dramas. So far the idea was to conceive and restore the traditional art. On a sad note, Dafne was lost and Peri was forced to come up with a new composition, the Euridice. This is the only opera that is still performed to date. It is to be noted that singing wa s an important aspect of opera (Warrack Ewan 25). Libretto Libretto is an elongated piece in form of music found in many categories of performances such as opera and cantanta. The word in some cases is associated with liturgical works such as the requiem as well as the expression of a story in ballet. Like opera, libretto also has an Italian origin, creating a link between it and linguistics. It literally translates into a book as already indicated in this paper. Libretto is different when compared to other forms of art like synopsis. In libretto, the distinction is evidenced by the fact that it contains words (linguistics) as well as stage directions. Synopsis on the other hand is used to give a summary of the plot (Smith 31). Historically, the ballet users have described libretto in different ways. For instance, libretto was recorded in a book of between 15 and 40 pages that contained ballets describing one scene or another.Advertising We will write a custom essay sample on Linguistics in Opera and Libretto specifically for you for only $16.05 $11/page Learn More This was in Paris in the 19th century. To this end, it is noted that the relationship between the composer and the writer of a given piece of music varies from one case to the other. This has varied the outcomes of such compositions for centuries. This is given that the writing criteria adopted as well as the sources used also varied (Simon 23). The language used in the composition varies from one case to the other. Metastasio is an example of well known librettists in Europe. It was used by a composer and a writer in a practice commonly known as poetry. Poetry is part of linguistics, and at this juncture, the author notes that it is also part of opera. In some cases, libretto has been written before music. Some composers used this idea in their creations. This is composers such as Mikhali Glinka and Alexander Serov who wrote down passages without accompanying texts. T his was later to be modified by composers when vocalizing the lines (Smith 43). Linguistics in opera is also evident in opera of the 20th century. It is to be noted that opera was widely used in America in the 20th century. Richard Rodgers is an example of a great composer who used this art in collaboration with other librettists. In other relationships as far as libretto and linguistics are concerned, composers designed their own libretti. Other librettos established a close relationship with composers so that all works of opera could reflect a common origin. The common origin could be deduced from the language that was used. Ingredients from other traditions were also effective in composition. But the efficiency improved when they were â€Å"combined under one work as far as composing and writing is concerned† (MacNutt 20). In this case, the opera will not clash with the play in attempts to accommodate other linguistics works with different origins. In cases where there was a need to combine works with different origins, it was necessary to put the script down in the presence of all the composers and the writer (Warrack Ewan 43).Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More English Language Opera and Linguistics Opera was first used in England in the 17th century. The piece was performed towards the end of a play. It was frequently characterized by scandalous scenes which depicted a consistence use of the popular tunes phrased in a dialogue. In the same period, French operas were gaining roots in English courts. They had â€Å"†¦Ã¢â‚¬ ¦..favorite splendors with scenes that were realistic† (Smith 22) in the plays. England had to use this kind of opera on the stage. Inigo Jones is credited as the pioneer of this art. He later became a quintessential specialist in all the productions (MacMurray Franzetti 26). The opera contained both songs and dances. Linguistic aspects were borrowed from different backgrounds for instance Italian and French which was taking hold in England. Opera revolution instigated the rise of linguistic elements from different artists. One such artist was Henry Purcell who also incorporated aspects of Italian language in his compositions. This is for example in his first work Dido and Aeneas. He centered his work on the semi opera type of format. The Fairy Queen is also one of the most famous works produced by Purcell. In this text, he was targeting the use of English in all versions of opera as an art. Dido and Aeneas Opera This is one of the English opera composed by Purcell. It was a libretto from Nahum Tate in the 17th century. This was the only work that had started to use English traditions after the inception of the Shakespearian linguistics. It is noted that the desire to use the English language in opera was common among emerging artists during the century (Apel 47). Opera Seria Long English compositions emerged later and the first English composer to venture here was Thomas Arne (Smith 24). He did this by experimenting with the Italian style, a process known as comic opera. This art became a huge success with many other pieces incorporated into the opera seria in Italian and English (MacM urray Franzetti 51). Opera seria dominated the stages till late 1830s and by then he was the only English composer to have gone beyond the Italian composition to produce a unique English composition with aspects of the Italian language. Linguistics was also evident in Balla opera where the composers incorporated some aspects of the English language. This is for example in The Love In Village (MacMurray Franzetti 58). As a result of this many native operas developed by incorporating aspects of the Italian language. Linguistics here was evident as the composers combined aspects of two different languages. The Yeomen of the Guard The 19th century English opera has been greatly influenced by linguistics elements. Many operatic conventions dominated London stages with emerging English composers taking the center stage. One English opera of this time was The Yeomen Of The Guard which was greatly recognized. It is a savoy opera that originated in Victorian England. The contributors to th is art included Gilbert and Sullivan who came up with compositions from scratch. Punch and Judy In the 20th century English opera was characterized by independent works from contributors such as Ralph Williams and Benjamin Britten. The two have greatly influenced contemporary theatre operas. This is after it emerged that English opera was being used in many parts of the world. For example the work of Sir Harrison The Punch and the Judy is not only Britain’s important opera art but also globally recognized (Silke 24). This work was evident in the 20th century and was performed in the American theatres. It was an indication that linguistics in opera was a common phenomenon across the globe. Using of puppets was an indication of how human behavior is linguistically transformed from one discipline to another (Silke 43) In the early 21st century, Harrison concentrated with the composition of other popular pieces such as â€Å"Facing the Goya†. English opera has therefore be come a significant ingredient of today’s opera world. For example, the National Lyric Stage involves the use of operas composed in the English language (Cooke 15). American Opera American opera became profound during the 20th century. The pioneers in American opera include Leonard Bernstein and Douglas Moor among others. Their works include The Porgy and Bess. They greatly influenced English opera as they performed music encrypted in English. It was characterized by folklores and American music comedies. They are the ones who popularized this form of art in America. On their part, they were influenced by composers and performers in operas found in other parts of the world (Kennedy 28). An American in Paris This is one of the compositions from America done by George Gershwin. It is a well defined opera incorporating aspects of the French language in 1922. In this art, French was used together with American English with the aim of using linguistics to depict the experience of a n American visitor in Paris (Smith 39). Other Contributions Still in the 20th century, other prominent opera arts include the Dead Man Walking which was successfully delivered through movie theaters. Another aspect of linguistics in opera can be discerned from the works of Italian opera composer Gian Carlo. The composer produced several librettos from America and became a great figure in American operas in this century. One of his works includes The Medium and The Consul. Some of his works featured in television performances (Kennedy 49). Conclusion In this paper, the author sought to look at the application of linguistics in opera. The aim was to study the link between linguistics and opera. All these involve the use of different languages hence linguistics in opera. The author used librettos from operas in English from England and the United States of America in identifying the link between the two fields. To this end, the researcher identified the link or the relationship between opera and linguistics. The author also looked at some of the key figures in English opera both in England and the United States of America. The origin of opera was also looked at. The paper found that the origin of opera can be used to analyze the link between opera and linguistics. This is given that there are some aspects of the original opera language that are evident in today’s opera. For example, some aspects of the Italian language are evident in today’s works of opera. Works Cited Apel, William. Harvard Dictionary of Music, Cambridge: The Belknap Press of Harvard University Press, 2011. Print. Cooke, Mervyn. The Cambridge Companion to Twentieth-Century Opera, Cambridge: Cambridge University Press, 2009. Print. Kennedy, Michael. The Oxford Dictionary of Music, Melbourne: Oxford University Press, 2006. Print. MacMurray, Jessica, and A. Franzetti. The Book of 101 Opera Librettos: Complete Original Language Texts with English Translations, London: Black Dog Levent hal Publishers, 2009. Print. MacNutt, Richard. The New Grove Dictionary of Opera, London: Prentice Hall Publishers, 2009. Print. Silke, Leopold. The Idea of National Opera c. 1800: United and Diversity in European Culture c. 1800, New York: Oxford University Press, 2006. Print. Simon, Henry. A Treasury of Grand Opera, New York: MacGrill Publishers, 2008. Print. Smith, Marian. Ballet and Opera in the Middle Age, Boston: Princeton University Press, 2009. Print. Warrack, John, and W. Ewan.The Oxford Dictionary of Opera, London: Oxford University Press, 2010. Print. This essay on Linguistics in Opera and Libretto was written and submitted by user Ishaan T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Judging Mindset Professor Ramos Blog

The Judging Mindset Who are we to judge? Nobody is perfect. People are judged all the time for the color of their skin, race, and beliefs why is this the case? So many times are minds become fixed for that split second and you realize what you did the second you start feeling guilty. Many times it’s a single perspective parents teach and spreads to their kids impacting many generations to have that fixed mindset (where people believe their basic qualities are everything and there’s no room for improve whatever skills you have at that point are all you have) (Dweck). Unlike in a growth mindset (where people believe they can improve their skills by putting forth the effort to improve.) (Dweck). In the movie Blindside telling a true story about a football player Michael Oher many scenes show case how fixed mindsets play a huge role in Michael’s struggles. Multiple people judge Michael as â€Å"a huge black man† when they know nothing about him just his skin color and appearance. Michael Oher goes through multiple challenges so he can try to better his life when the Tuohy family found him walking on the side of the rode one night so he could be warm because he’s been bouncing around foster homes and usually sleeps on peoples couches. Michael comes from a family of eleven, a father who was in and out of jail, and a mother that was addicted to drugs but this didn’t stop the Tuohys from helping Michael even though both sides have extremely different backgrounds and mindsets. The Tuohys have money and are able to get things that Michael has never had for example in the movie Blindside Michael was poor in poverty so he didn’t have essentials to live so when Leigh Anne Tuohy got him his own room in their house the scene shows them both in his new room with a fresh new bed, dresser, nightstands you name it. Leigh Anne starts talking about what she got for him in his new room explaining how difficult it was to get a bed frame for him and Michael says â€Å"I’ve never had one before† with Leigh Anne’s quick reply being â€Å"What? A room to yourself† then with Michael replying â€Å"No. A Bed.† Leigh Anne lost for words for a moment finds a smile and says â€Å"well you have one now† then rushing out of the room into hers to sit down and take in what she just heard. This scene shows the difference in lifestyles these two have Leigh having everything she has ever needed and Michael not having basic living essentials because Michael grew up so poor he wasn’t able to have something as simple as a bed. The pure emotions this scene attacks it makes you feel for Michael that up to that point he’s never had a bed making you want to see him succeed even more even though he had a terrible up bringing you want to see the best for him. Nobody has a fixed mindset about Michael anymore he’s accomplished so much after having so little and becoming an idol for kids that grew up the same way he did and help them realize the mindset that they aren’t stuck have a growth mindset and fight through all the bad in your life to earn a life that is better for yourself. In another scene when Michael starts attending school at Briarcrest Christian School he has to attend classes to catch up on his credits to graduate (he had a .06 GPA when he started at Briarcrest) as he struggled in his classes the scene shows the teacher talking about his performance in each of their classes when one of them pulls a piece of paper that Michael crumbled up and threw away on it titled â€Å"White Walls† where he wrote â€Å"I look and I see white everywhere. White walls, white floors and a lot of white people. The teachers do not know, I have no idea of anything they are talking about. I do not want to listen to anyone especially the teachers. They are giving homeworks and expecting me to do the problems on my own. I have never done homework in my life. I go to the bathroom and look in the mirror and say â€Å"this is not Michael Oher.† As the teachers react to their colleague’s reading of Michaels writing they all start to put their heads down in shame and pity. The thought they should’ve done more to help him and hearing he’s never done homework shows he needs their help and guidance more than other students. The teachers mindset towards Michael was different then they had on other students they knew he has struggled before that’s why he’s in these classes in the first place they should’ve been helping him more so he could be more comfortable I this new environment for him. Throughout the rest of the movie it shows Michael studying more with his teachers and it’s helping him. Michael then has his GPA increase to a 2.5 from his original 0.06 just enough to graduate. The scene shows the teachers now with smiles on their faces because grew to like Michael and now graduating they realized they had fixed mindsets toward Michael then learning to be happy for his successes which gave them a better understanding of who Michael and not just the black kid that nobody knows how to talk to also they grew as teachers teaching someone such as Michael from a drastically different lifestyle then the rest of the students attending Briarcrest so the teachers have to change what they’ve always done to try to help Michael. In this scene in shows how differently Michael was being portrayed nobody was helping him and setting him up for failure but after the teachers and coaches starting seeing him improve his skills they started to adore him for conquering all his challenges to get his high school diploma also a football scholarship to Ole Miss (University of Mississippi) watching Michael grow from the black kid that nobody wanted to be around to a being loved around the country as an elite athlete. This movie shows a much bigger issue Michael was given a chance to make a huge difference in his life and with hard work, dedication, and support from his new family the Tuohys who took him in as one of their own. Michael went through so many struggles through the film from the racism, gangs, violence, drugs and still overcame all of it to become a professional football player. So who are we to judge? https://www.npr.org/2011/02/08/133590180/beyond-the-blind-side-michael-oher-rewrites-his-own-story Fixed Mindset vs. Growth Mindset (What Characteristics Are Critical to Success) historyvshollywood.com/reelfaces/blindside.php

Turabian Format

Turabian Format The Turabian format has been used for citation for decades. In fact, Turabian footnotes and bibliographies have become standard at some universities. By embracing the principles and guidelines that Kate Turabian put forth, you can be sure to create crisp and correct language for your term papers, each time. The Ease of the Turabian Format Perhaps the best part of using the Turabian format for citation is its sheer common sense. There are few quirks and tricky spots involved. Furthermore, each instruction is peppered with examples for clear comparison and comprehension. The Turabian format includes two separate types of citations from which you can choose. Whether youre interested in formal footnotes, or gravitate towards parenthetical citations, the Turabian format can accommodate your writing needs. Because the Turabian method was developed by a dissertation secretary, this style appeals to lower and higher education levels alike. If you are looking to create notations in Turabian format, you might consider investing in Turabian Style software. Using this software, you can create citations in Turabian format in a matter of moments. With easy to use interface, these programs can often streamline your writing process, and make citations a snap.

Hamlet, why is this an optimistic play Essay Example | Topics and Well Written Essays - 750 words

Hamlet, why is this an optimistic play - Essay Example All the schemers and morally corrupt persons are dead. Fortinbras, the king of Norway will now reign over Denmark, and its people can expect peace and prosperity, after the unstable period of palace intrigues. Hamlet, himself, though being an upright young man, was not politically inclined, and would not have made a good king for Denmark. So, though his untimely death is a personal tragedy, it seems inevitable that this had to happen in the larger interests of political stability. Amidst the death and destruction, it is also heartening that Horatio is alive-he lives to relate the story of Hamlet to the new king, Fortinbras, and to the world. There is a sense of poetic justice when the denouement of the play is unraveled. The schemers have got what they deserved, especially King Claudius who has killed his brother, Hamlet (Father of the protagonist-the young Hamlet) and married the Queen Gertrude for political gain, and the Queen herself, who for personal security and power married her brother-in-law so readily, just weeks after her husband was slain. If we narrow the spotlight to examine Hamlet's personal actions in the play, there is reason for optimism too. ... rude for political gain, and the Queen herself, who for personal security and power married her brother-in-law so readily, just weeks after her husband was slain.If we narrow the spotlight to examine Hamlet's personal actions in the play, there is reason for optimism too. Hamlet has generally been seen as an indecisive person, who, though he knew that his father had been killed by his uncle, Claudius, did not take action to avenge his death. This, however, is a simplistic interpretation. Think of this. Hamlet is generous enough in giving Claudius the benefit of doubt. The crime that he has committed has no living witnesses. Yes, the ghost of Hamlet's father does inform him of the dastardly deed. But how can he believe in this without any other evidence How can he be sure that this ghost is not some evil spirit come down to merely confuse and mislead him The message that we get is the one that is enshrined in the judicial systems of most democracies in the world today: Presume that a person is innocent unless he is proved guilty. The play, therefore, is not a typical 'revenge' play. (Eliot, 1922) We must understand that the play deals with the complexity of human action, and the difficulty in ascertaining the correctness of an action. To the extent that the play acknowledges that we cannot simplistically classify an action as black and white, and that a vast gray exists, it is more realistic; and to the extent that it is more realistic, it may be considered optimistic, as it believes in the innate goodness of a person, and the mistake we could make in sitting in judgment on anyone-however wicked he may appear to be.This play contains some of the most optimistic lines ever written-asserting belief in the innate goodness of

Documentations strategy document Essay Example | Topics and Well Written Essays - 1000 words

Documentations strategy document - Essay Example It is without doubt that paper documents are simple to understand, move, and make use of. Also the use of a lot of documents on paper can considerably decrease efficiency and boost overheads in several ways. The Hurricanes Rita and Katrina radically demonstrated the perils for businesses that uphold records totally on the paper. Loads of businesses, together with dentist’s office, lawyer offices, colleges and schools, lost almost all their paper accounts. Comparable losses can take place during the event of thunderstorms, fires and blasts plus further natural calamities. Let’s suppose if a business would keep as backup paper copies of each document inside a different location, still, it would face the extra test of keeping a track of the exact description of the documents. For instance, the IRS calls on lots of industries to preserve paper documents for seven years and then annals or raze them. It is sometimes impossible to physically trail the age of the paper documents to fulfill these policies and their obligations. The documents are effortless to lose or misplace. These Paper documents are complex to get your hands on in a suitable manner when the client is over the phone, which implies that the Accounting department has got to suspend up, move towards the filing cabinet, recover the invoice, and then call the client back. The mislaid documents effect in longer searches. When a corporation is located in numerous locations, the admission becomes even more flexible. As an effect, the paper storeroom and recovery becomes the source of extensive manual labor and overheads, which increase as the amount of invoices amplifies. The investigation conducted by the Delphi Group (Delphi.com) denotes the extent of the test and outlay: Almost all corporations tend to use up a typical of $25,000 to fill up a classic four-drawer file cabinet; $2,000 to uphold it every year. And, over the due time line of the

Red Bull Energy Drink Essay Example for Free

Red Bull Energy Drink Essay * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. 5. SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. * Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. * Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. 6 Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. * Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. * ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. * Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just quot;good†. * Echoed within business, internally and externally. * Consistent across multiple marketing advertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a changing marketplace. 22. Distribution Strategy. * Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. * Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City Delhi Times. * 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions * activities is essential to ensure accuracy relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? * How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 32. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right time, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 34. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No.of comments (+ or ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * http://www. rediff. com/money/2006/may/24drink. htm * http://www. thestudentroom. co. uk/showthread. php? t=986602 * http://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * http://www. drawert. com/red_bull_2. php http://energydrinks. factexpert. com/882-energy-drink-industry. php.

Process of Floor Maintenance Essay -- Process Essays

PREFACE Floor maintenance is a vital activity in any building which has tile flooring, whether it be a hospital, university or office building. Floors can either reflect a positive or negative image of an institution, depending on how they appear. This paper discusses the proper procedures for the three main steps in floor maintenance: stripping the floor, applying the finish and maintaining the finish. Everyone that is associated with the field of janitorial supplies and maintenance should have at least a general understanding of the correct procedures in floor care. Examples of such people would include janitorial workers, supervisors, and suppliers. The more informed everybody involved in the process is, the more efficient it becomes. Consequently, time and money will be saved. ii INTRODUCTION First impressions may play a role in whether a company gets a government contract or wins a bid. For an individual, it may determine if he/she gets a raise, promotion or even a second date! There is no doubt that making a good first impression is very important. Therefore, for a company, hospital or university, the way its floors look is highly important. Floor maintenance may be thought of as sinkhole of money to some, but to others, it is an investment in the future of the organization. A beautiful plant or building with bright shiny floors can be an advertisement reflecting that company's pride and commitment to excellence. A building that has dull dirty floors may reflect a lack of attention to detail or that the company is second rate. THis paper will discuss the three main steps in the floor maintenance process: stripping the floor, applying ... ...more uniform throughout. The liquid is emulsified so that the different components do not separate. plasticizer: a factory finish on new tile that must be removed in order for the floor finish to adhere. sealer: an undercoating that is applied before waxing to fill in the tile's pores so the finish does not soak into the tile. stripping: the fist process in floor maintenance. This is the process by which all the finish is removed from the tile using a stripping solution, mop and/or floor machine. 12 WORKS CITED Dixon, M. February 1988. Resilient floor care: Presenting a high quality image. Maintenance Supplies. 36-40, 58, 62. R******, Edward, janitorial sales man for 27 years. Personal interview. Techniques of Floor Maintenance. 1988. Baltimore: Grow Professional Products.